Artist Sarah Nehamen. Photo by Jesse Kaplan (JesseKaplanPhoto.com).
Santa Monica resident Sarah Nehamen had been creating commemorative art pieces for Jewish weddings called ketubahs when she got an idea. What if she made similar artwork with a modern twist as gifts for children?
The result became InJoy Artistry, which offers personalized art pieces for toddlers and newborns. Nehamen creates each original piece by hand with vibrant colors and a playful feel. Personalized greetings can then be added to the prints, which come in different backgrounds and styles. Nehamen likens them to greeting cards on a wall.
“For a little boy or girl, pictures in their room are some of the first tools used for learning new words,” she said. “They appreciate the cleanliness of shapes that pop and will eventually get to know the poems and messages from their loved ones.”
Before starting the business less than two years ago, Nehamen pursued a career in branding and graphic design.
“It’s really been a naturally evolving process,” she said. “Art has been my passion and always a side thing, so this is a really nice way of combining my interests in branding and business with art to make something that people really enjoy.”
She also combines her passion for volunteer work as a portion of the company’s earnings are donated to the Art of Elysium, a non-profit group that brings arts programs to hospitalized children.
“I love that it gets to serve a purpose and be meaningful,” Nehamen said. “Every time someone buys one, they really cherish it, and it just becomes this very special piece in their room.”