These impeccably dressed Bus Boys appeared at an event for Asprey’s of London. Photo courtesy Admirable Crichton
Nothing surprises Anis Asghar. And why would it? As CEO of The Admirable Crichton, one of the world’s leading event planners, his job is to make dreams become reality. The successful businessman is not unlike Walt Disney in many ways. In fact, if a client wants actual “Disney effects,” the Admirable Crichton can get it done.
Founded in Great Britain in 1975, the company is the foremost creator of exclusive events costing anywhere from $10,000 to $10 million and covering everything from Red Carpets to private parties and film premieres. Want a $5 million bar mitzvah? No problem. If a client wants to host a party in Bahrain or Abu Dhabi, it’s no problem. The Admirable Crichton will fly in the staff and the set like a Hollywood film production.
“We’ll go wherever the client wants the party,” said Asghar who described a recent $3 million wedding in Istanbul the company recently created for a Huntington Beach couple.
Want to get married in an English palace? The Admirable Crichton has earned the trust of the British royal family for exclusive rights to host events at royal palaces.
“When the Clintons game to dinner, we had 35 guests and 150 support staff,” he said. “We are a set producer, florist, baby sitter, red carpet and security company all wrapped into one.”
At the time of our interview Asghar was in town preparing for parties in Los Angeles following the British Academy of Film and Television Awards.
“We cook food in a tremendous way, very creative, but matched always to the event we’re doing,” Asghar said.
At a party for the re-launch of Indiana Jones and the Temple of Doom chefs recreated eye balls and snakes using food with dry ice to mimic that classic element of the movie. Known for its grand effects, the company is a go-to source for royal families throughout the world and celebrities like Sting, Rolling Stones and Elton John.
Despite planning well in advance, no event is without its stumbles. Among the worst was an entire bar of glasses that collapsed before political dignitaries were expected to arrive. Once the client wanted the entire color scheme changed more hours before the event. And another time they had to recreate a Chinese junk boat in a matter of days because the client changed their mind.
The Enoki Mushroom Canape is as beautiful on the eye as the tastebuds. Photo courtesy Admirable Crichton.
For its celebrity clientele, the company abides by strict confidentiality. In its most expensive engagement to date, Asghar said the company recently put on a $10 million wedding in Los Angeles.
“A lot of the guests will say this is insane that you did all this for one night,” Asghar said. “But that’s what the client wants. Our tag line is entertaining luxury, but it’s also making dreams reality.”
Look for The Admirable Crichton to have a greater presence in LA this year as it recently teamed up Santa Monica public relations firm Peak PR Group.
“If you just cook good food here in LA you have to do something that’s different, and that’s what we’re about,” Asghar said.