Cheryl Fudge at her Santa Monica store on Montana Ave.
Cheryl Fudge can handle VIP clients. Celebrities like Ben Affleck and Jennifer Gardner drop by on occasion to her Do-It-Yourself clothing store on Montana Avenue with their two daughters. But by far the biggest VIP came two years ago when the Obama girls spent a few hours in the Nantucket store during a stay at Martha’s Vineyard.
“I was shocked,” she says. “I couldn’t tell anyone.”
For kids, and adults, who like to alter clothing, Cheryl Fudge Fashion Camp can be like heaven. They choose from clothing in the store or bring their own. The store provides the rest with all different kinds of fabrics and beads to sewing machines and most of all the guidance to turn a fashion vision into reality.
Cheryl says the kids, and a fair amount of adults too, just love it. “I don’t think clothes are the most important thing, but what they do bring to people is important,” she says.
The idea for a DIY clothing store for kids came to her after hosting a few design parties out of her shop in Nantucket. She had already made somewhat of a name for herself as a popular designer of handmade clothing on the island. And she’d often be working as customers came into the shop and would also entertain the kids. So it was only natural she stumbled upon this new concept.
“It just seemed like a good business strategy to make something with the kids while they are shopping,” she says. “It’s wonderful because everything is one-of-a-kind but it’s hard to duplicate and very labor intensive. So this takes out the element of guessing.