Publicist Christine Peake, the Westside’s leading PR consultant, talks about charity and why she believes PR stands for Personal Relationships
When she’s not organizing red carpet events for leading brands and A listers, the CEO of Santa Monica’s peakPRgroup, Christine Peake, uses her talents to support and promote various charities.
” I love my job, and I love how it can also be used to help others by just taking it that extra mile,” said Christine from her Montana Avenue office in Santa Monica.
In addition to red carpets, she launches books to the NY Times best-seller list, puts on art exhibits for clients, writes a weekly column, and much much more.
” I believe PR should really stand for personal relationships, because basically without them in this game, you have nothing,” she said. “I work repeatedly with the same clients and brands, 99% of the people I work with are terrific so it is easy to have the business line cross with the personal line.”
An established trust between the publicist and the client can deliver great results and that’s something to which she prides herself. Publicists tend to get a rough deal sometimes, but the reality is Christine puts in on average 12-hour days. It is not all celebrities and parties.
“To be honest I get excited when I have nothing to do on the weekend,” she laughed.
Christine works with several leading products such as ONEHOPE wine, Patron, Zico coconut water, Oxylent Vitamins, gourmet new product Chipz Happen, luxurious Tikkun Spa in Santa Monica and provides the products to be enjoyed at A-list black tie/red carpet events.
She also represents talent including two of Westside People Magazines recent cover girls, renown actress and fellow Santa Monica resident Tanna Frederick and HOW2GIRL/iHeartradio’s Courtney Sixx, (supermodel and wife of Motley Crue’s Nikki Sixx).
“I have done galas, art shows, book launches, store openings, charity runs and walks, you name it, that is the fun of PR, every job is different, new and exciting,” she said.
Also an accomplished writer, Christine is the charity columnist for the Los Angeles Examiner, writes weekly for the Santa Monica Observer and her Hilarious Hollywood can be found at HighlightHollywood.com.
She said her ideal PR goal is to get a celebrity, at one of my events drinking a product I work with, and have that placed in a National magazine such as People, OK! or US weekly, or leading fashion mags.
“That is the hat trick I hope for,” she said. “It is not always easy, but that is when personal relationships come into play. It also helps that I have years of experience wrangling these things, and as my Nana used to say, I am not backwards at coming forwards,” she winked.
Having volunteered her PR services with the American Red Cross Santa Monica branch for over five years, Christine really got a taste for charities and how much these causes need help.
“It is amazing how little most people do, if we all gave a few hours a week of our time it would make a huge difference and believe it or not it can be fun,” she said. “Tanna Frederick’s ProjectSaveOurSurf.Org is a big favorite of mine too.”
Christine and her son Oliver showed up at Tanna’s last beach clean up to spend the day together and contribute a helping hand. (Her son’s father was tragically killed in an auto accident before Oliver was born).
“Life deals us all cards, I just get on with it,” she said. “I am a firm believer that you get what you give, doing something to help others helps me sleep a little better at night, well, that and exhaustion.”