Amazon Echo Pop announced with funky design and revamped earbuds

On Wednesday, Amazon announced two new Echo smart speakers, one with a funky, semi-spherical design, and a new version of the Echo Buds.

The company introduced the Echo Pop, which features a new hemisphere-like form factor, front-facing speaker, and built-in Eero, expanding Wi-Fi coverage for users. The Echo Pop will cost $39.99, making it cheaper than many of Amazon’s current Echo devices.

Amazon also introduced a revamped 5-inch smart Echo Show that features an all-new speaker system with deeper bass, and the company’s AZ2 neural processor, making it faster than its predecessor. The new Echo Show 5 costs $89.99.

The company has also released a new version of the wireless Echo Buds, which will cost $49.99. In a departure from previous Echo Buds, the headphones are not entirely in-ear and have a short stem. They look like Apple’s AirPods.

Amazon has steadily added to its lineup of Echo devices since it launched its first smart speakers in 2014. The product quickly became a household sensation, and helped launch the voice-activated smart speaker market. Amazon launched very cheaply priced devices with the aim of promoting its other products and services, such as Prime subscriptions.