We end up The film’s director and star Justin Baldoni has enlisted the help of public relations expert Melissa Nathan of The Agency Group amid rumours of a rift between the film’s star and producer Blake Lively.
Baldoni’s Wayfarer Studios co-financed the $25 million production with Sony, based on Colleen Hoover’s best-selling novel, and the film has surpassed box office expectations, going from $15 million in its opening three weeks ago to $50 million in its opening last week.
However, on the way to the picture’s opening, rumors began swirling, especially among fans on TikTok, that Baldoni and Lively were having a major fight. Fans pointed to countless examples, like the duo not taking pictures together at the New York City premiere on August 6; Baldoni arriving too early and Lively too late. Some noted that Lively doesn’t follow Baldoni on social media. In the film, Baldoni plays Lively’s character’s abusive lover. Sometimes actors achieve their best on-screen chemistry by having off-screen ajita or by going all-out. Sources close to the film tell us that the duo didn’t get along, just as people who work together at a day job don’t get along either. There was chatter about Lively rolling up her sleeves and taking charge in the editing room. She was definitely a force to be reckoned with when it came to the film’s dynamic social media marketing, not only directing the creative, but also appearing in most of it. Reynolds apparently did a punchline in a balcony scene in the film (though some dispute that these lines also appear in Hoover’s 2016 novel). “I wish she had worked with us full-time,” a Sony insider said of Lively’s imprint on the film.
However, there are more informal chatter about the alleged conflict between Lively and Baldoni. However, Baldoni praised the conflict between Lively and Baldoni in a recent interview. gossip girl A Harvard graduate, she said she would be a prime candidate to direct any future installments of And it ends with us.
Some have compared Lively and Baldoni’s outrage at the headlines to the outrage that erupted around Don’t worry dearEditorial. But to this day, this level of lying is arguably unprecedented: there was the Harry Styles Venice scandal, the leak of Olivia Wilde’s “Miss Flo” video, the film director who criticized Shia LaBeouf in the press, and his public response. It could be argued that in a case of We end up – We’re not there yet.
Nathan opened The Agency Group this summer after a decade with crisis PR expert Matthew Hiltzik, the two working with Johnny Depp during the Amber Heard trial.
Sony, Jonesworks PR and The Agency Group did not respond to requests for comment.
