Super Bowl LVI is only a couple of days away, but the big game won’t just be about football.
Music icons Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar are Everything is ready to be presented in this year’s halftime show The third production from the NFL partnership with Jay-Z and Roc Nation.
“The opportunity to perform at the Super Bowl Halftime, and to do so in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said in a statement at the time of its unveiling, adding that the performance would be an “unforgettable cultural moment.”
Snoop Dogg, a California native, described the party as a “dream come true” during a recent interview with News agency. He added that the group plans to “put something amazing together, do what we’re known for and add to the legacy”.
Late Thursday, it was revealed that Snoop Dogg was File a lawsuit for sexual assault and battery. It is unclear at the moment whether or not he will continue his show at Sunday’s event. Representatives for the rapper did not immediately respond to Yahoo Finance’s request for comment.
Post-Super Bowl Batch
It’s common knowledge that the NFL doesn’t pay Super Bowl halftime performers, but the rush of digital music after performances experienced by many of these artists deserves the no paycheck.
In the past year, The Weeknd has seen nearly every single he hit on Rolling Stone’s Top 100 chart, as well as his 2020 album “After Hours” which took a huge boost in sales — going from 34,200 to 57,8000 units, according to The Weeknd. diverse.
Jennifer Lopez and Shakira, who performed a bilingual mix of 14 greatest hits two years ago, witnessed Sales increased over 1,000% with 16,000 digital downloads sold.
Additionally, Lopez’s and Shakira’s Spotify (spot) Flows were up in the hours following the performance, up 335% and 230%, respectively, compared to the previous week. Music analytics platform Chartmetric added that the number of monthly listeners for Lopez and Shakira jumped 9.9% and 11.8%, respectively in the seven days following the event – a sign of Huge success that latin music It was on the Spotify platform in general.
Other artists also experienced post-Super Bowl sales and broadcast spikes. Maroon 5 saw a nearly 500% increase in sales after the group’s Super Bowl LIII performance, according to Nielsen.
Similarly, Justin Timberlake’s same-day music sales jumped 534% after his 2018 show with Spotify streams up a whopping 214%. Lady Gaga’s Digital Catalog Jumped over 1,000% in the previous year After the singer has sold almost 150 thousand albums and other singles.
Consider bombing some advertisers a Record 7 million dollars For a 30-second ad this year, a 12-minute half-time performance would generate tens of millions of dollars of exposure for artists, assuming the same average value between a half-time performance and an in-game commercial.
Back Up Dancer Backlash
Despite not paying talent, the NFL still covers all initial production costs, including stage workers, set designs, and travel expenses.
Production costs, which usually range from 12 to 15 minutes, can be staggering. The Weeknd’s performance cost the NFL an estimated $10 million On top of the singer is 7 million dollars from his own money. The year before, Jennifer Lopez and Shakira showed halftime It said At a colossal cost of $13 million.
However, the league has come under fire in recent weeks for its treatment of backup dancers. According to a recent investigation, Los Angeles Timesdancers paid for the 2021 Super Bowl halftime” got $712 for the day of the show and $45 per hour for practice time, plus a $30 per day and $250 COVID bonus if the dancer was asked to come into a clinic for a test. on non-working days.
However, the unpaid dancers “sat in the stadiums for up to two hours in the cold while waiting to rehearse as their paid counterparts spent that time in green rooms.”
After a backlash from the dance community, the NFL has revealed that it will do so Stop asking professional dancers to work for freeBut it will allow non-professional dancers to work on a “voluntary basis”. About 115 dancers were hired and paid for the party.
Tuesday, times He revealed that 400 volunteers would be paid $15 an hour according to a deal note.
SAG-AFTRA Artists Guild “worked with the producers of the Super Bowl Halftime Show to ensure that all professional artists were covered under a collective bargaining agreement. SAG-AFTRA representatives will be on-site during the performance and the association has done everything possible to ensure that everyone appears on the Halftime Show, regardless of About his professional status, he is being informed of his employment rights,” a union spokesperson told Yahoo Finance in a statement.
Roc Nation has not yet responded to Yahoo Finance’s request for comment.
Alexandra is a producer and entertainment reporter at Yahoo Finance. Follow her on Twitter aliecanal8193