July 14, 2024

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Morgan Stanley’s OpenAI-powered assistant will be rolled out to wealth advisors

Morgan Stanley’s OpenAI-powered assistant will be rolled out to wealth advisors

Bing Guan | Bloomberg | Getty Images

Morgan Stanley is continuing its push into artificial intelligence with a new assistant that is expected to take over thousands of hours of work for the bank’s financial advisors.

The assistant, called Debrief, keeps detailed records of adviser meetings and automatically creates drafts of emails and summaries of discussions, bank executives told CNBC. Morgan Stanley plans to launch the program to the firm’s roughly 15,000 advisors by early July, marking one of the most significant steps yet to use generative AI at a major Wall Street bank.