June 20, 2024

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PayPal builds an advertising network based on your Venmo data

PayPal builds an advertising network based on your Venmo data

PayPal will be launched Advertising platform Built on a large set of customer transaction data. The company’s new advertising business will include purchasing information and customer spending habits from PayPal and its sister app Venmo, according to Business Insider. to The Wall Street Journal.

PayPal has hired Mark Grether, former vice president and general manager of Uber Advertising, to lead its advertising business. “If you’re someone who buys products over the web, we know who’s buying products where, and we can leverage the data,” Grether said in a statement. Wall Street Journal. He also said PayPal will receive shopping data from customers using its credit card in stores.

A PayPal spokesperson tells… Wall Street Journal The company will collect data from customers by default while also providing the ability to opt out. When asked what types of data PayPal would collect, company spokesperson Taylor Watson said the edge The advertising platform is still in the “early stages” and that the company does not have “final answers” ​​yet. “Alongside the advertising business, PayPal will build in transparent, easy-to-use privacy controls,” Watson says.

As part of it Latest earnings In a report, PayPal revealed that it processed 6.5 million transactions from 427 million customers in the first quarter of 2024. PayPal says the new platform will help merchants “effectively sell more products and services” while displaying relevant products to customers. Earlier this year, PayPal demonstrated its capabilities Advanced presentation platformwhich uses artificial intelligence to analyze customer purchases and help merchants create personalized offers.

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