snap chat Unveiled a new security feature that allows users’ friends and families to track their location in real time.
Since 2017, Snapchat users have been able to share their locations via Snap Map. However, they had to keep the social media platform app open so that their location was updated before the new Live Location tool.
“This new tool will give Snapchatters the option to share their real-time location with a close friend even while the app is closed,” the company said in a statement. Blog post. “With this new friend system, Snapchat users can throw their phones in their pockets and walk out the door, confident that the people they trust the most are looking for them on the go.”
The Live Location tool can only be used by individuals who have added each other as friends on the app. In addition, the feature can only be used for a limited period of time and sharing can be paused at any time.
Snap developed the Live Location tool based on feedback from the community. The company’s research found that 78% of its users in the US would not hesitate to share their locations on Snap Map.
Snapchat boasts an average of 319 million daily active users on its platform. More than 250 million users currently use Snap Map every month.
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The new tool is being launched in partnership with Its On Us, a national nonprofit organization dedicated to combating sexual assault on campus through outreach and prevention programs on campus. Snapchat will also launch an in-app public service advertisement from Its On Us site to encourage users to search for each other.