The longevity of Apple devices makes AI more important

apples The devices last longer, so customers do not replace them as often.

As Bloomberg News reported, mentioned This could make the tech giant’s AI efforts even more important.

To be clear, the report says Apple is trying to make its products more durable, and says that 7-year-old devices are still capable of running its current operating systems. However, the report goes on to say that Apple will be a less reliable source of growth as sales decline.

Bloomberg’s Mark Gurman wrote that the company may be able to turn things around, as it has “a growing opportunity to attract customers using software and artificial intelligence.”

When Apple unveils the iPhone 16 this fall, there won’t be a lot of hardware changes, but customers will have to buy a new phone if they want it. Apple Intelligence Offers. He said this could also lead to Mac and iPad users upgrading as well.

The report said the slower pace of hardware upgrades would also mean Apple would have to rely more on service fees and subscriptions to fuel sales.

This news comes as Apple seeks to establish partnerships to expand its capabilities in the field of artificial intelligence. Last week, reports emerged that the company was in talks with… Meta About the partnership, which is an Apple idea It was ultimately rejected. Like other companies producing AI products, Meta appears to have been aiming to take advantage of Apple’s massive distribution network.

Meanwhile, PYMNTS wrote earlier this month that Apple’s new AI efforts could “transform how… Consumers interact “With their devices, and more importantly, how they shop.”

If Apple succeeds in achieving its goal, the iPhones used by consumers will learn their shopping preferences and predict their next purchase. Apple Intelligence will be able to examine their internet browsing history, purchasing patterns and social media activity.

Experts say the company is also looking to change the way businesses interact with customers. OpenAI’s ChatGPT integrationApple products will soon be able to handle customer inquiries, process orders, and even provide product recommendations.

“As consumers become accustomed to AI handling more tasks, they are likely to rely more on AI for everyday activities and decision-making. This could shift consumer expectations toward more automated and intuitive services.” Yi Fangassociate professor of computer science and engineering and director of artificial intelligence in charge at Santa Clara University’s College of Engineering, told PYMNTS.

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