(WASHINGTON) Kamala Harris’s team will launch a $90 million ad campaign in key territories over the next three weeks to introduce the Democratic nominee to American voters and emphasize the difference between her and Republican Donald Trump.
The ad campaign represents his team’s biggest communications investment in the two-and-a-half months before Election Day, November 5. This follows US$50 million worth of ad space bought last monthme Harris was nominated as the Democratic presidential nominee to replace President Joe Biden.
M Campaign Committeeme Since that shift, Harris has been buoyed by fundraising efforts, and within days of Joe Biden’s departure, Mr. He is now ready to spend that money to counter the massive spending spree by Trump and his allies.
A personal narrative of the vice chancellor, his career as a lawyer in California, his dedication to opposing powerful interests, and Mr. Harris’ group said the ad campaign would focus on what it called Trump’s “radical and dangerous plan.”
The ad buy will reach seven “core states” — Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin. It also goes to smaller markets, but is considered important, such as Marquette, Wisconsin or Erie, Pennsylvania.
His team insisted on buying airtime during television shows that Americans want to encourage them to vote on November 5th. Bachelor’s, big brother, The Daily Show, Love & Hip Hop: Atlanta And The Simpsons.
Team Harris said it raised $310 million in July and opened August with $377 million.
Quentin Fulks, senior deputy campaign manager, hopes more voters learn about Mme They will understand that Harris is “the only candidate capable of leading the country for the next four years.”
According to media monitoring company “AdImpact”, M campaignme Harris and Democratic groups have spent $110 million on TV and digital ads so far this month. On the other hand, Mr. Trump and Republican coalition groups have spent nearly $73 million.
The Harris campaign was directly responsible for $31.3 million of this cost. The Trump campaign has spent $20.3 million so far.
But Republican allies have so far spent significantly more money on ads through the end of the month, with $83.6 million projected so far. Mme Harris and his associates paid US$25.8 million. These numbers do not include the latest announcement from the Harris campaign on Wednesday.
