The NFL announced today that Apple Music is the new partner of the Super Bowl Halftime Show. The multi-year partnership brings the Super Bowl Halftime Show, the most-watched musical performance of the year, with Apple Music, which celebrates musicians, songwriters, producers, and fans, and delivers the world’s best music listening experience with a catalog of over 90 million songs, and immersive sound powered by Spatial. Audio. Apple revolutionized the music experience with iPod and iTunes, and today continues its award-winning tradition with Apple Music.
“We are proud to welcome Apple Music into the NFL family as our new partner for the Super Bowl Halftime Show,” said Nana-Yaw Asamoah, senior vice president of partner strategy for the NFL. “We couldn’t think of a partner more suited to the world’s most watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”
Super Bowl LVII will take place on Sunday, February 12, 2023 in Glendale, Arizona, and will mark Apple Music’s first year as part of the Super Bowl Halftime Show. Over the coming months, fans can expect to see exclusive details and sneak peeks leading up to the Apple Music Super Bowl Halftime by following AppleMusic on TikTok, Instagram and Twitter.
“Music and sports hold a special place in our hearts, so we are very excited that Apple Music will be part of the music and the biggest stage in football,” said Oliver Chaucer, Vice President of Apple Music and Beats. “We look forward to more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
More than 120 million viewers watched the Super Bowl LVI Halftime Show live earlier this year, which featured a lineup of leading musicians, including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. Award-winning artists performed together on stage. Super Bowl LVI Halftime Show has received three Creative Emmy Awards.
Previous Super Bowl Halftime shows include The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna and more.
To get a one-month free trial of Apple Music for new customers, please visit: https://www.apple.com/apple-music/
