Vanessa Bryant I did!
CubanA widow just announced the renewal of the Bryant family’s longstanding partnership with Nike… after Vanessa previously said she was splitting from Swoosh over money and shoe issues.
The previous contract expired in April 2021 after it was reported that Vanessa was looking for a “lifetime” contract, similar to what LeBron James And the Michael Jordan I got.
But, Vanessa announced Thursday that both sides were able to reach an agreement to bring Kobe – and GG – Under the Nike brand again.
“We are excited to announce that our partnership with Nike will continue! I am very proud that my husband’s shoes continue to be the most worn by players on the NBA pitches and that his shoes remain highly sought after by his fans around the world,” Bryant wrote.
Vanessa explained that the deal isn’t about financial gain – it’s about continuing to grow Kobe and Gigi’s legacy through youth basketball.
“Through this new partnership, fans will soon have access to product Kobe and Gigi Nike for years to come and with Nike donating 100% of net proceeds annually to Gianna’s shoes to the Mamba and Mambacita Sports Foundation (M & MSF).”
Vanessa continued… “I am also grateful that I will be working with Nike together to create a youth basketball center in Southern California that will share the Mamba mentality with young athletes for generations to come. I know this is an inspiring moment for my husband and my daughter’s global fans, and I so appreciate every single one of you!”
Kobe is best known for joining Nike in 2003 after a short stint with Adidas.
