(Reuters) – Apple is abandoning plans to ramp up its production of new iPhones this year after an expected increase in demand failed to materialize, Bloomberg News mentioned on Tuesday, citing people familiar with the matter.
The company has asked suppliers to limit efforts to increase the assembly of its flagship iPhone 14 family of products by up to 6 million units in the second half of this year, Bloomberg reported.
Instead, the Cupertino, California-based company will aim to produce 90 million phones for this period, roughly the same number as it was a year ago, and in line with Apple’s original forecast this summer, according to the report.
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Apple did not immediately respond to a Reuters request for comment.
Bloomberg reports that demand for higher-priced iPhone 14 Pro models is stronger than entry-level versions, and at least one supplier from Apple is shifting production capacity from lower-priced iPhones to premium models.
Apple said this week that it will start manufacturing the iPhone 14, which was launched earlier this month, in India, as the tech giant has moved some of its production away from China. Read more
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Additional reporting by Janavi Nidomulu and Gopi Babu in Bengaluru; Editing by Rashmi Aish and Savio de Souza
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