Almost a year after announcing its return, the Entertainment Software Association announced today to its members that this year’s Electronic Entertainment Expo (E3) has been cancelled, as confirmed by IGN.
Two sources confirmed to IGN that the organization announced the cancellation via an email sent to its members today. The email said that while E3 remains an “event and brand darling,” the 2023 edition “simply hasn’t garnered the sustained attention needed to execute it in a way that showcases the size, strength, and influence of our industry.”
The European Space Agency concludes the email by reaffirming its commitment to advocacy work. He did not mention doing the show again in future years.
Following IGN’s report, ESA released the following public statement from Kyle Marsden-Kish, Global Vice President of Games, ReedPop:
This was a tough decision because of all the efforts we and our partners put in to make this event happen, but we had to do what was right for the industry and what was right for E3. We appreciate and understand that interested companies will not have demos ready to run and that resource challenges made being at E3 this summer an insurmountable hurdle. For those who stuck with E3 2023, we’re sorry we couldn’t deliver the show you deserve that you’ve come to expect from the event experiences at ReedPop.
The press release adds that ReedPop and ESA will continue to work together on “future E3 events.”
The event was supposed to take place from June 13 to June 16 at the Los Angeles Convention Center, and was supposed to be the first in-person E3 event since 2019. The event was canceled in 2020 due to the COVID-19 pandemic, and while the digital version was held at 2021, and the event was canceled again in 2022 in an effort to focus on a “renewed show” that would set a new standard for mixed industry events.
The return of this year’s E3 was announced last June along with confirmation that E3 2022 had been cancelled. The news comes with multiple big names in the industry, from Xbox, Nintendo, PlayStation and most recently, Ubisoft announcing that they will not be attending E3 in any capacity, with most choosing to host shows. own digital.
IGN has reached out to ESA and ReedPOP for comment.
Rebecca Valentine is a news reporter for IGN. You can find her on Twitter @employee.
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